Selma Durand is an industrial designer passionate about bringing meaningful and impactful design solutions to life that have a functional and human justification.
As a Senior Industrial Designer at IDEO New York, she designs products and their ecosystems: environnements, services and experiences. She believes in solving complex problems through making and prototyping, translating big picture design thinking into actionable, tangible, thoughtful designs.
Prior to IDEO, she worked in the eyewear industry where she gained a keen eye for design details, materials, color and manufacturing processes. Her work has been published in major publications such as Business Insider, Gizmodo, Le Figaro, Designboom, Trendhunter, Core77, The Atlantic, among others and exhibited in Europe and Asia.
Born in France, she holds a Master of Industrial Design from ENSCI-Les Ateliers in Paris, France and a Master of European Design from Politecnico di Milano, Italy and Konstfack University of Arts, Crafts and Design in Stockholm, Sweden.