Selma Durand is an Industrial Designer who focuses on simplifying complexity to create intuitive products and meaningful design experiences. Selma is particularly attentive to users' everyday relationship with objects.

She is a Senior Industrial Designer at IDEO in New York where she designs products, services, spaces, and interactive experiences. Prior to this, she worked as an Industrial Designer for French eyewear brand Face à Face in Paris where she designed sunglasses, prescription eyewear and developed a keen eye for details, colors and materials. She has exhibited work in Milan, Helsinki, Stockholm, Francfort, Singapore and Paris.

Born in France, Selma has a Master of European Design (MEDes) and a Master's degree of Industrial Design from ENSCI-Les Ateliers, Paris.

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